ARTIFICIAL INTELLIGENCE IN THE MEDIA INDUSTRY

AI AND THE FUTURE OF WORK

AI AND THE
FUTURE OF WORK

ARTIFICIAL INTELLIGENCE IN
THE MEDIA INDUSTRY

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The use of Artificial Intelligence, commonly referred to as AI, is growing at an unprecedented pace. The AI market is projected to grow to $312.4B USD by 2027.

It’s critical for businesses to keep up-to-date on the latest trends to determine where they can incorporate this technology to not only increase efficiency, but keep up with the competition. AI has been a game-changer, swiftly penetrating nearly every area of our lives and offering businesses a higher level of productivity. The rising number of connected devices and the Internet of Things (IoT) are the main factors driving this market growth.

Business operations have been transformed. Through better data collection and predictive models, business leaders can understand their consumers on a more granular level. Personalization is now becoming expected and security levels are increasing through the transition to facial recognition technology. AI tools are being applied to nearly every industry, including banking, healthcare and e-commerce, but the media and entertainment industry is emerging as a notable adopter.

THE GROWING TREND OF AI IN MEDIA

AI has already shown its face in the music industry through the creation of musical compositions. Now, AI is on track to change the way in which TV entertainment is consumed.

The US media industry is set to reach a whopping $759B USD by 2021. With more people staying home and switching on their streaming services, COVID-19 has catalyzed the adoption. AI is being used in media and entertainment in many ways.

THE ADOPTION OF AI IN MEDIA AND ENTERTAINMENT

Media professionals have suddenly caught on to the ‘hype’ of AI, and it’s now increasingly rearing its head into solving challenges in the media industry. Multinational mass media and entertainment conglomerate Warner Bros is just one example of a media giant now using technology to manage its films and budgets.

AI is used to expedite repetitive tasks, streamline captioning, filter and distribute news, and much more, leaving more time for creators to spend on actually creating.

AI IN THE MEDIA INDUSTRY IS USED TO INCREASE EFFICIENCY

Artificial intelligence in media is now increasingly being used as a tool to alleviate tedious tasks and enable journalists and entertainment creators to work more efficiently.

Allowing producers to save money and time on the laborious task of captioning and allowing for more time to be creative.

ON THE HORIZON

Artificial intelligence is continuously evolving and sweeping the media and entertainment industry, working behind the scenes to increase efficiency and bring personalization to a whole new level. In today’s competitive climate, media outlets need to embrace and implement AI tools.

Chalkface Productions is currently investing into the Research & Development of AI Services, Tools, and Workflows for the Media & Entertainment Industries.

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