Brand Identity is the way that a company communicates its brand and message to the public. It can be expressed through a logo, color palette, typography, or any other visual elements. Brands are constantly evolving with time and need to be updated to communicate with their audience in a relevant way.

Visual Identity is the first thing that people notice about a company. A logo is the most important part of it. It should be simple, memorable, and flexible enough to represent the company’s brand in any media. A good logo is not just an image or a wordmark but it should be able to tell a story by itself.

Brand Guidelines are a set of rules that help maintain consistency across all the visual elements of your brand identity including logos, color palettes, typography and imagery. The guidelines also include information about how to use these elements in various situations such as digital interfaces and print materials. They are an important part of any branding process because they help ensure that your company’s visual identity remains intact across all mediums while also giving you freedom to experiment with different designs without compromising your core values.